Europe has more freedom when it comes to the use of online shops abroad as today it comes into force a new law on unjustified geo-blocking removing needless barriers for e-commerce.
Approved by the European Parliament last February, from today, Europeans will no longer have to worry about online platforms blocking their access or redirecting them to their national version just because they are in another Member State. Until now, private parties were still putting inconsistent obstacles with internal market freedoms, further affecting the relatively low level of cross-border commercial transactions within the Union.
Dita Charanzová, Vice Chair of the Committee on the Internal Market and Consumer Protection, said.
“All EU online consumers should be treated in the same way, without discrimination, no matter where they call home and today we take a step closer to making this a reality. This new regulation will boost e-commerce and trade all over Europe. After roaming and portability, we are finally getting closer to a real digital internal market”.
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